Upside
Dubai · Business Bay · UPSIDE Living
Listed handover date has passed. Availability and timeline should be confirmed with us before relying on it.
Upside is an apartment development by SRG in Business Bay, Dubai. Prices start at AED 1,702,888. Homes are studio to 1 bedroom apartments, from 399 to 651 square feet. The development is complete, with handover recorded for Q1 2023. Ownership is freehold.
Key facts
- Handover (past)
- Q1 2023
- Status
- Ready
- Ownership
- freehold
- Property types
- apartment
- Availability
- Limited availability, confirm with us
Payment plan
Standard
5%
Down payment
10%
During construction
85%
after handover
after handover, in two instalments
- Instalment 110%
- 12 months from booking75%
Available units
| Type | Area (sqft) | Bathrooms | Layouts | Starting price |
|---|---|---|---|---|
| Studio | 399 - 651 | 1 | 5 | AED 1,702,888 |
| 1 bedroom | On request | 1 | On request |
Amenities
- Well-being and Fitness
- Garage
- Fully Furnished
- Balcony
- Children's Pool
- Shared Pool
- Security
Location
Upside sits in UPSIDE Living.
Distance to landmarks (straight line)
- Dubai Mall1.7 km
- Dubai International Airport (DXB)11 km
- Palm Jumeirah17 km
- Expo City Dubai29 km
Straight-line distance from the project's coordinates, not a drive time.
Master plan
The developer’s own site plan for Upside, showing how the buildings, roads and open space sit together.

How Upside compares
Entry here is AED 1.7M, against a median of AED 2.0M across the 75 priced projects in Business Bay, which puts it above 31 of them and below 43. The plan opens at 5% down, against a Dubai median of 10%, so it asks 5% less up front than the typical plan. Handover lands in Q1 2023, alongside 31 other projects completing in the same quarter. SRG has 2 projects in our catalogue.
Measured across our own catalogue of Dubai off-plan projects, refreshed with the source listings. Entry price is the lowest advertised unit price in a project, not an average transaction value.
What you pay, and when
The published payment plan is 5% on booking, 10% during construction and 85% after handover. The 85% due after handover falls in two instalments of 10% to 75%. At the AED 1,702,888 entry price, that is AED 85,000 to reserve a unit, AED 170,000 across the build.
Dubai Land Department registration is charged at 4% of the purchase price on top, which is about AED 68,000 at this entry price. That 5% booking payment does not go to SRG directly: under Dubai's Law 8 of 2007 a registered project holds it in a RERA-supervised escrow account, drawn down against certified construction progress.
What the entry price works out at
The cheapest unit with a published size is 399 square feet at AED 1,702,888, which works out at AED 4,268 per square foot. Stated sizes run from 399 to 651 square feet.
Handover and construction
Upside handed over in Q1 2023.
Ownership and residency
Upside is a freehold development, so a buyer of any nationality can own a unit outright and hold the title deed. The entry price is below the AED 2,000,000 property threshold for the 10 year UAE golden visa.
What it costs to hold
Service charges in Business Bay run roughly 14 to 22 AED per square foot per year, on the Dubai Land Department service charge index. Towers inside one community can differ by a factor of two, so treat that as a range to check against the specific building rather than a quotation. On the 399 square foot entry unit that is about AED 6,000 to AED 9,000 a year.
Who it suits
The development is apartments in studio to 1 bedroom layouts.
What is on site
Shared facilities recorded for Upside lead with well-being and fitness, garage, fully furnished, balcony and children's pool, alongside the shared pool and security that most Dubai developments carry. 5 floor plans are published for it.
Frequently asked
What is the starting price at Upside?+
Upside starts at AED 1,702,888. The cheapest unit with a published size is 399 square feet, which is AED 4,268 per square foot.
When does Upside hand over?+
Upside is complete, with handover recorded for Q1 2023.
What is the payment plan at Upside?+
The published plan at Upside is 5% on booking, 10% during construction and 85% after handover, so AED 85,000 reserves a unit at the AED 1,702,888 entry price.
What sizes are available at Upside?+
Upside is apartments in studio to 1 bedroom layouts, from 399 to 651 square feet.
Can a foreign buyer own a home at Upside?+
Upside is freehold, so a buyer of any nationality can own a unit outright and hold the title deed. The entry price is below the AED 2,000,000 threshold for the 10 year UAE golden visa.
Which community is Upside in?+
Upside is in Business Bay, Dubai. We track 80 projects in Business Bay.
Who is building Upside?+
Upside is developed by SRG, who have 2 projects in our catalogue.
Before you commit
Ask about Upside
Payment plan, availability, floor plates, or a viewing of the show unit. It reaches an advisor with this project already attached, so the first reply answers the question rather than asking which one you meant.
Related off-plan projects
Others in Business Bay, then more from SRG.
Upside is an off-plan development by SRG in Business Bay, priced from AED 1,702,888. See more SRG projects or all 80 off-plan projects in Business Bay. Developer data, verified by our team on 1 Sept 2026. Confirm current details with us before making a decision.





