Area guide
Dubai Production City
IMPZ, value apartments on the E311 · Dubai
- AED 1,345
- Median per sq ft, 3 months
- 3,323
- Registered sales, 12 months
- 24
- Off-plan projects
- AED 721K
- Priced from
Dubai Production City, still widely called IMPZ after its original name as the International Media Production Zone, sits on Sheikh Mohammed Bin Zayed Road. It is a TECOM free zone for printing, publishing and media production, with a residential quarter built around a man-made lake on its northern side.
The residential stock is almost entirely apartments in mid-rise and high-rise blocks facing the lake or the internal roads, studios through three-bedrooms, built from the late 2000s onwards by a mix of developers. Unit sizes are generous and prices are among the lowest for a district with proper infrastructure, a mall and a lakeside setting. There are no villas, and the commercial half of the zone gives parts of the district a light industrial character.
It suits an investor looking for entry-level apartments with a working tenant base, or an end user who wants a large flat with a lake view and does not mind being well inland. It suits less well anyone who wants a beach, a Metro station or a lively neighbourhood in the evenings.
What Dubai Production City sells for
Dubai Production City sells at AED 1,345 per square foot, the median of registered sales, Dubai Land Department, as of 2 September 2026, 687 sales in the last three months, on a median price of AED 925K. That is 1.5 percent below the three months before them. The register holds 3,323 sales here in the last twelve months and 11,085 over three years, across 90 buildings with a page of their own. One-bedroom units are the commonest, at 1,378 of the 3,323 sales registered in the last twelve months.
AED 1,345per sqft
Median registered sale price in Dubai Production City over the last three months, the 52nd most expensive of the 73 Dubai communities the sold register covers. Measured across 3,323 sales the Dubai Land Department recorded in the last twelve months, down 1.5% on the previous quarter. Transactions, not asking prices, as of 2 September 2026. Sold prices in Dubai Production City, building by building.
| Busiest buildings | Sales, 12 months | Median per sq ft, 3 months | Last sale |
|---|---|---|---|
| Samana Sky Views | 316 | AED 1,445 | 27 August 2026 |
| Vista by Vision | 305 | AED 1,263 | 1 September 2026 |
| Reef 996 | 204 | AED 1,689 | 2 September 2026 |
| Ivy at Park Five | 175 | AED 1,668 | 2 September 2026 |
| Binghatti Elite | 172 | AED 1,503 | 2 September 2026 |
| Soul by vision | 143 | AED 1,226 | 31 August 2026 |
Every registered sale in Dubai Production CityValue a unit here
New developments in Dubai Production City
24 off-plan projects from 11 developers, priced from AED 721K with a median entry price of AED 885K, handing over 2019 to 2029. 7 complete, 17 under construction.
Living in Dubai Production City
The lakeside promenade and the walk to City Centre Me'aisem are the district's daily pleasures, and the mall is the main reason residents rate the area higher than its neighbours: a full supermarket, a cinema and a run of casual dining within walking distance of most of the residential blocks. Beyond that the district is quiet, low on traffic internally, and dependent on Mohammed Bin Zayed Road for everything else.
Service charges are low and the buildings vary in management quality, which is the usual caution for a district built plot by plot: check the pool, the lifts and the car park before you assume the budget is being spent. Most of the residential quarter is complete, so construction disruption is limited, but the working printing and production units on the commercial side mean lorry traffic on some approach roads at odd hours.
Schools
- Nurseries within the residential blocks
- Victory Heights Primary School (nearby, in Dubai Sports City)
- GEMS Metropole School (nearby, in Motor City)
- Further schools in Al Barsha South and Jebel Ali, a drive away
Getting around
- Sheikh Mohammed Bin Zayed Road (E311)
- Hessa Street and Al Khail Road for the northern districts
- Around twenty five minutes to Al Maktoum International Airport
- No Metro station; the nearest stations are a drive away
Shopping and dining
- City Centre Me'aisem
- Supermarkets and ground-floor retail in the residential towers
- Ibn Battuta Mall (nearby, in Jebel Ali)
Leisure
- The lake and its promenade
- Building pools, gyms and courts
- Cinema and dining at City Centre Me'aisem
- Dubai Autodrome (nearby, in Motor City)
Who buys in Dubai Production City
Production City is bought almost entirely for yield. The investors are Indian, Pakistani, Russian, CIS and Egyptian buyers, usually purchasing a studio or one-bedroom, often as their first Dubai asset, and drawn by an entry price that undercuts almost everything with comparable amenity. End users are a smaller group: couples and families who want a large two-bedroom on the lake and work in the western free zones or along the Jebel Ali corridor.
Resale is functional rather than quick. The buyer pool is price-driven and largely investor, so the market clears when the asking price is realistic against the district and stalls when it is not. Lake-facing units and the better-managed buildings hold their advantage on resale; interior units looking at the commercial side compete on price alone.
Dubai Production City: common questions
What is the price per square foot in Dubai Production City?+
Dubai Production City sells at AED 1,345 per square foot, the median of registered sales, Dubai Land Department, as of 2 September 2026, 687 sales in the last three months, on a median price of AED 925K. That is 1.5 percent below the three months before them. The register holds 3,323 sales here in the last twelve months and 11,085 over three years, across 90 buildings with a page of their own. One-bedroom units are the commonest, at 1,378 of the 3,323 sales registered in the last twelve months.
What does a typical unit in Dubai Production City sell for?+
The median registered price over the last three complete months is AED 925K, across 11,085 registered sales in three years. The register is as of 2 September 2026.
How many off-plan projects are there in Dubai Production City?+
24 off-plan projects from 11 developers are catalogued in Dubai Production City, priced from AED 721K, with handovers from 2019 to 2029. 7 are complete and 17 are under construction.
Is Dubai Production City freehold?+
Yes. The residential plots in Dubai Production City are designated freehold, so buyers of any nationality can own apartments outright with a Dubai Land Department title deed. The district sits within a TECOM free zone, and buildings are administered through owners' associations that levy the usual annual service charge on each unit.
What is the trade-off of buying in IMPZ?+
You are a long way inland, with no Metro, no beach and a free zone that is genuinely industrial in parts, so the setting is functional rather than attractive on every street. In exchange you get some of the lowest entry prices in the city for a district with a real mall, a lake, large apartments and a rental market that fills reliably.
Is the lake view worth paying more for?+
Yes, within reason. Lake-facing units let faster, hold tenants longer and resell more easily than units facing the internal roads or the commercial plots, because the outlook is the one thing this district has that its inland neighbours do not. The premium is modest, and it tends to be recovered on exit rather than lost.
Nearby guides
Buying or selling in Dubai Production City?
Tell us the size and the budget and we will come back with what is actually available, on and off market, priced against the register above. Or call +971 58 525 7777.